There is no doubt about the importance of multilingual sites for enterprises to go overseas. This is something that even robots know. Let's see what gpt said.
1. Expand potential customer base: By creating a multilingual site, you can open up the global market and reach more potential customers. People in different countries and regions use different languages to search and browse, and providing multilingual sites can better meet their needs.
2. Improve user experience: Communicating in a language familiar and comfortable to users can improve user experience. When you provide users with content in their native language, it is easier for them to understand and interact with your brand, increasing the likelihood that they will connect with your business.
3. Enhance your brand image: By providing a multilingual site, you convey to the international market that you value multicultural and multilingual users. This helps strengthen your brand image and demonstrates your willingness to communicate and collaborate effectively with clients across the globe.
4. Improved Search Engine Optimization (SEO): A multilingual site can improve your visibility and ranking in different language search engines. When you optimize your website content for each language, you are more likely to rank higher in relevant search results, attracting more intended visitors.
5. Cross-cultural communication and cooperation: By providing multilingual sites, you can establish stronger cross-cultural communication and cooperation. When your website presents content in the native language of your users, your communication with international partners and customers is more accessible, helping to build trust and strengthen collaboration.
Let me say one more thing that a robot is embarrassed to say. 6. Multilingual sites can cost more money, leaving your competitors in the dust. Think about it, you spent 1,000 yuan to add a language. Your competitors are scratching off $10,000 or more trying to keep up with you. Adding more than 40 languages, that is hundreds of thousands, what does it feel like?
All in all, a multilingual site can help you expand your market share, improve user experience, enhance your brand image, and communicate and collaborate more effectively with global customers. For business overseas, it is an important factor that cannot be ignored.
How to quickly realize the construction of multilingual sites?
This part is not nonsense, the principle and so on are detailed in this article of mine. How can cross-border e-commerce quickly build a multilingual website platform? Translation plug-in makes multilingual e-commerce solutions from complex to simple
Here is a practical example
The wordpress program for the website. conveythis for translation plugins
Register an account
Without further ado, sign up from here , fill out some registration forms and voilà
Fill in the necessary information to complete the email verification . Enter the background and follow the instructions step by step.
Fill in the domain name, which is the website address to be translated.
Choose a plugin deployment method
The system will let you choose the website building program, whichever website building system your website is built with, you can choose which one. If you don't know what program to use, you can ask the programmer. If someone tells you that it is self-developed and it is not in the list, it doesn't matter, choose other.
I chose wordpress, which has a matching plug-in, and needs to fill in the apikey.
Website background installation, take wordpress as an example
For configuration, only one language can be selected for translation for free. Select English as the original language, and Chinese as the target language. English to Chinese
Deployed
Note that the deployment methods of different website building programs may be slightly different . If not, you can refer to the help. If not, you can ask the customer service . If the customer service has ignored you for a long time, and you really plan to become a paying customer, you can also come to ask I.
After the deployment is complete, you can view the results.
Simple isn't it? If the Internet speed is fast, it only takes 10 minutes to go from a single language site to a multilingual site.
Multilingual site inspection considerations
If you don't understand SEO, you can ask someone who understands to help you. Checking is a very tedious and time-consuming task. Firstly, it is because of the translation made by the robot. You know, it must be changed. The second is that what you see is not necessarily what the search engine sees, you have to figure out what it sees.
front end effect
Whether the translation is correct or not, there is no evaluation here. The leader said that the overall translation quality is good.
If you find a wrong translation , it is also very simple to deal with. This plugin can freely change the translation results . Where do you want to change.
This plugin can not only change page by page. Global settings can also be made to modify the content of the navigation bar and each page. In this way, those repeated parts and proper nouns do not need to be changed one by one.
View the source code of the web page
It is not safe to only check the part of the page. It is best to check the source code of the web page and check the translation content that cannot be seen.
Which web page corresponds to each language, the explanation is clear and clean, and it is very friendly to SEO.
The content of the web page is also quite friendly to SEO. The biggest difference from directly installing a Google translation control is that these translated web pages are real in the eyes of crawlers and can be crawled and cached by spiders.
Keep improving
The plug-in also provides a Visual Editor editor, which is convenient for modifying various elements on the page.
If it is a paid version, the picture can also be replaced
My free version is limited.
The hint in the help document is to replace the picture like this. That said, it won't automatically translate your pictures for you . This thing needs to be done by yourself, by yourself, by yourself.
In short, it enables a complete translation of web pages. From text to pictures (whether the background picture can be replaced, subject to the free version without permission, it is hard to say whether it is possible.)
Text can be automatically translated, but can pictures be automatically translated?
I think it is of course possible. Although conveythis does not provide it, we can find foreign aid by ourselves.
What even Google Translate can do, can't those more professional AIs do? The key is to be willing to pay for a reliable "picture translation service"
As for videos, of course there are, but it is more troublesome than this. You need to prepare subtitles, AI reading, and replace the audio track. More specialized AI will also appear. It is estimated that it will not be long before a free trial will appear.
What bike do you want?
Is it a bit overthinking, or consider the question of value and value . If it is purely for the purpose of improving exposure and seo drainage, then a multilingual website that only translates text is enough.
If you want to rank higher, you can change a few more pictures. In fact, many troubles are self-inflicted. Product pictures and introduction pictures are originally without words , so why add so many words. If you plan to build a multilingual site, it is easiest to separate the words and pictures from the beginning .
In fact, retaining the customers who have finally been attracted is even more worthwhile to spend energy on . Buying a better online customer service software and getting a reliable CRM is far more cost-effective than spending a lot of energy on translating pictures. Compared with making videos, the cost of buying a reliable customer service software is also much lower.
Customer service software, I recommend livechat , why recommend it, see
Try livechat from here to get a discount, 20 days trial, 10% off.
This article talks about multilingual sites . Is your online customer service support software multilingual? The website is multilingual, but the customer reception software is in English. Would it be strange for customers?
With Livechat, you don't have to worry about this problem. It can customize the rules and choose the chat interface corresponding to the language used by the user .
This software supports 48 languages, is it strong?
For specific configuration, please refer to this introduction .
It’s just that the multilingual interface is not satisfied. Do you want to realize multilingual agent response? Instead of hiring a genius fluent in 17 languages, you can buy plugins. Livechat, a chat software, integrates many useful plug-ins, including translation plug-ins. With their support, you can communicate with customers in different languages in real time in the chat window. It's so convenient.
Is it amazing that a customer service software also has an application market?
This is nothing, this software can let you see what is truly multilingual .
It also supports sign language . ? ? ? ? ? You read that right, it does support sign language in some areas.
If you really plan to build a multilingual site , then I strongly recommend supporting this customer service software. With it, your visitor conversion rate will increase significantly . If you don’t believe me, you can click here to try it out.
Multilingual Video Production
I know several companies that offer this kind of product and how effective they are. I'm still collecting data, so I won't make any recommendations here. But those so-called multilingual videos are not as simple as you think. Even if it is done, establishing a distribution channel is very energy-consuming. It is impossible for you to post multiple language versions of the same video on the same channel. I've never seen such a shitty operation.
The introduction of conveythis is over, what is the effect of its competing product Weglot , let me try another site.
- How to quickly realize the construction of multilingual sites?
- Multilingual site inspection considerations
- View the source code of the web page
- Keep improving
- Text can be automatically translated, but can pictures be automatically translated?
- What bike do you want?
- Multilingual Video Production
